Getting Started guides

Plain definitions for every term you will meet running a FAST channel: SSAI, SCTE-35, EPG, CPM, fill rate, HLS, ad pods, VAST, playout, and more.

The difference between FAST, AVOD, SVOD, TVOD, and hybrid streaming models: how each makes money, who uses which, and what the distinction means for viewers and channel operators.

How many hours of content do I need for a FAST channel? Most launch with 20 to 50 hours. Here is the repeat math, scheduling tactics, and growth plan.

OTT vs CTV explained: OTT is video delivered over the internet, CTV is the TV it plays on. Learn the difference and when each term is the right one to use.

What is AVOD? Ad-supported video on demand lets viewers stream free in exchange for ads. Learn how AVOD works, how it differs from FAST, and the economics.

What is CTV? Connected TV is any television that streams video over the internet. Learn how CTV differs from smart TV and OTT, and why advertisers use it.

FAST stands for Free Ad-Supported Streaming TV: linear channels streamed over the internet, free to watch, funded by ads. How it works, who runs it, and why it is growing.

What is linear TV? Linear TV is scheduled programming on channels you tune into. Learn how it differs from on demand and why FAST channels made linear grow.

How to build and maintain a 24/7 FAST channel schedule — the difference between a programming grid and a playout schedule, scheduling strategies, handling gaps, and what happens when content runs short.

How to take an existing YouTube content library and turn it into a 24/7 linear FAST channel — rights considerations, download and transcoding workflows, what YouTube content qualifies, and how to build a schedule from your catalog.

The exact image specifications required for Roku, Fire TV, Samsung TV Plus, and other FAST platforms — channel logos, banners, poster art, and episode thumbnails with pixel dimensions, file sizes, and design best practices.