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TV Channel
Guides

Everything you need to launch and run a streaming TV channel. Written for operators, not vendor marketing.

Monetization
Ad Fill Rate Optimization for FAST Channels

How to improve ad fill rates on your FAST channel — what determines fill, how ad waterfall works, the role of floor prices, and practical steps to increase revenue without degrading viewer experience.

Read guide · 10 min →
Getting Started
Channel Scheduling for 24/7 Playout

How to build and maintain a 24/7 FAST channel schedule — the difference between a programming grid and a playout schedule, scheduling strategies, handling gaps, and what happens when content runs short.

11 min→
Getting Started
Converting a YouTube Library to a Linear FAST Channel

How to take an existing YouTube content library and turn it into a 24/7 linear FAST channel — rights considerations, download and transcoding workflows, what YouTube content qualifies, and how to build a schedule from your catalog.

11 min→
Technical
DRM for FAST Channels — Do You Actually Need It?

When FAST channels need DRM, what DRM systems exist for HLS streams (Widevine, FairPlay, PlayReady), what the tradeoffs are, and why most independent FAST operators don't need it at launch.

8 min→
Technical
EPG Generation for FAST Channels

How Electronic Program Guides (EPGs) work for FAST channels — the XMLTV format, what data TV platforms require, how EPGs are generated from your schedule, and how to improve your EPG metadata for better discovery.

9 min→
Strategy
FAST Channel Analytics — What to Measure and What It Means

The key metrics for FAST channel operators — concurrent viewers, average watch time, ad impressions, fill rates, CPMs, and how to use analytics to make programming and scheduling decisions.

9 min→
Getting Started
FAST Channel Art Specs — Logos, Banners, and Thumbnails

The exact image specifications required for Roku, Fire TV, Samsung TV Plus, and other FAST platforms — channel logos, banners, poster art, and episode thumbnails with pixel dimensions, file sizes, and design best practices.

7 min→
Getting Started
Content Requirements for FAST Channels

What content works for FAST channels — technical specs, minimum library size, content rights requirements, formats accepted by major platforms, and what not to launch with.

8 min→
Distribution
Where Can You Distribute a FAST Channel?

The major platforms for FAST channel distribution — Roku, Fire TV, Samsung TV Plus, LG Channels, Pluto, Tubi, Plex, and more. What each platform requires, how to get on them, and which ones matter most.

10 min→
Strategy
FAST Channels for Independent News and Journalism

How independent news organizations, journalists, and local news operations can use FAST channels to reach TV audiences — the format options, monetization, and what makes news content work on linear TV.

8 min→
Strategy
How Podcasters Can Launch a FAST Channel

Why podcasting audiences translate well to FAST TV, how to repurpose your podcast content for a linear channel, what the economics look like, and how to get a podcast-based FAST channel live.

8 min→
Strategy
FAST Channels for Sports Organizations

How sports leagues, clubs, and media companies can use FAST channels to distribute sports content — live vs. VOD rights, replay channels, highlights channels, and the economics of sports FAST.

8 min→
Getting Started
FAST Channel Launch Checklist

A complete pre-launch checklist for FAST channel operators — content, technical setup, legal requirements, EPG, monetization, and promotion. Everything to verify before going live.

8 min→
Monetization
FAST Channel Monetization — Revenue Models and CPMs

How FAST channel operators make money — SSAI ad revenue, revenue share models, CPM ranges by market and category, ad fill optimization, and what realistic earnings look like at different audience sizes.

12 min→
Strategy
Content Licensing for FAST Channels

How FAST channel operators license content from third parties — what rights to ask for, typical deal structures, where to find licensable content, and common rights traps to avoid.

10 min→
Compliance
FCC Captions Requirements for FAST Channels

Closed caption requirements for FAST channels — FCC rules for online video, which channels must have captions, acceptable caption formats (CEA-608, CEA-708, WebVTT), and how to add captions to your content before going live on Roku and Fire TV.

9 min→
Technical
HLS Manifests Explained for FAST Channel Operators

What HLS (HTTP Live Streaming) is, how manifests work, what adaptive bitrate means for your viewers, and what FAST channel operators need to know about their HLS stream without getting a computer science degree.

9 min→
Getting Started
How to Start a FAST Channel

A complete guide to launching a Free Ad-Supported Streaming TV (FAST) channel — from understanding the category to choosing a platform, licensing content, and going live on Roku, Fire TV, and the web.

14 min→
Distribution
How to Start a Roku Channel

Everything you need to launch a Roku channel — the difference between a branded channel and a FAST channel, Roku's content requirements, the certification process, and how to go live fast without building an app.

12 min→
Technical
What Is SSAI? Server-Side Ad Insertion Explained

A plain-English explanation of Server-Side Ad Insertion (SSAI) for FAST channel operators — how it works, why it matters for TV distribution, the difference between SSAI and client-side ad insertion, and what you need to set it up.

10 min→

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