Estimate what your TV channel could earn from ad revenue. Based on actual industry CPM ranges, not marketing estimates.
Total hours watched across all viewers in a month
Cost per thousand ad impressions. US channels: $8-$20 typical. News/sports: up to $40.
% of ad breaks filled with paying ads. New channels: 20-40%. Established: 60-80%.
30-second ad spots per commercial break. Typical: 2-4.
Monthly gross (before platform share)
$825
gross / month
Your share (modeled at the 70% Growth tier)
$578
/ month
Annual estimate
$6.9K
CPM (cost per thousand impressions) ranges from $3-$40 depending on audience geography (US audiences are worth the most), content category (news and sports command premiums), and time of day. The calculator uses mid-range estimates; your actual CPM will vary.
Fill rate is the percentage of your ad break inventory that gets filled with paying ads. New channels typically achieve 20-40% fill. Established channels with US audiences reach 60-80%.
Revenue share on most FAST platforms ranges from 50/50 to 70/30 between the operator and platform. On Vidiyo you keep 60% to 90% of your channel's ad revenue depending on your creator tier (Starter 60%, Growth 70%, Pro 80%, Partner 90%). The calculator models the Growth tier at 70%. Full terms in the Creator Agreement.
These are estimates. Actual revenue depends on ad market conditions, viewership demographics, content category, and platform relationships.